Tag Archives: Amazon Kindle

Do you know how to publish an ebook with pictures?

Source: Do you know how to publish an ebook with pictures?

Workspace in InDesignHere’s a post from last fall that I swiped from Jean’s Writing! Now that I’m about to epublish my “Beginner’s Cheat Sheet” on formatting your own Print-on-Demand book using InDesign, I’m going to need all the help I can get on formatting ebooks with graphics! What I like in Jean’s video is the idea that you can force text and image to stay together. Does anyone have any experience adding graphics to Kindle ebooks? Does this look like a good process to you? Any help will be WELCOME!

 

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Filed under Amazon Kindle Direct Publishing, book design, business of writing, ebooks, indie publishing, Print on Demand, Self-publishing, Tech tips, Writing

Amazon Book Review Myths? Did You Hear These?

Some useful information about those pesky Amazon Review rulesStack of many books from Build Book Buzz. Share your own methods for getting reviews.

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Filed under Amazon Kindle Direct Publishing, business of writing, ebooks, indie publishing, Marketing books, Myths and Truths, novels, Print on Demand, Reviews, Self-publishing, Writing

Stop Paying People to Read your Book

Questions answered about self-publishingThis is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.

alfageeek

In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:

  • Awareness (finding out your product exists)
  • Research (figuring out whether they want it)
  • Purchase (woo hoo!)
  • Repurchase (they liked it and want another)

I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.

Let’s skip awareness for a second, and dispense with the rest of the cycle.

If you write a great book and get a…

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Filed under business of writing, ebooks, indie publishing, Marketing books, Money!, Myths and Truths, novels, Publishing, Self-publishing, Writing

Amazon Categories and Rankings? This Helps!

Learning to market my books: deer in headlights!

Here’s what I sometimes feel like as a marketer: Deer in the headlights!

Well, I bought the book. I’ll report back on how much it helped me in my goal to begin taking marketing seriously. In the meantime, this article on how Amazon rankings and keywords differ in helping me sell my books provided some really useful distinctions.Can you add to this advice?

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Filed under business of writing, ebooks, indie publishing, Marketing books, Money!, novels, Print on Demand, Publishing, Self-publishing, Tech tips, Writing