Category Archives: Print on Demand

Announcing *You CAN Format Your Print-on-Demand Book!* Live at Amazon!

The Beginner’s Cheat Sheet for Formatting with Adobe InDesign™

I announce with great pride that my ebook,

*You CAN Format Your Print-on-Demand Book: The Beginner’s Cheat Sheet to Formatting with Adobe InDesign(tm)*

is live at Amazon!

I trace my own journey formatting with InDesign, stripping that scary interface down to the essentials you actually need to format a paperback interior. It’s a lot easier than it looks! And with Adobe’s free trial, you can find out whether InDesign will work for you without spending a cent on software.

indd cover 1v2

Check it out! Only $2.99

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Filed under Amazon Kindle Direct Publishing, book design, business of writing, ebooks, indie publishing, novels, Print on Demand, Publishing, Self-publishing, Tech tips, V. S. Anderson, Virginia S. Anderson, Writing

Common Book Marketing Traps to Avoid…

Some useful advice from marketing expert Penny Sansevieri via Chris the Story Reading Ape. A reminder to me to a) get more proactive about marketing, and b) to get that next book out. I’ll go work on that now!

Chris The Story Reading Ape's Blog

By Penny C. Sansevieri  on Book Works:

There’s a ton of information out there for indie authors. However, there is also a lot of misinformation, too, as well as outright lies about book marketing. And indie authors are left in the cold to sort through the truths, semi-truths, and non-truths for themselves. Which means that you may end up figuring out the best path through trial and error, falling into common book marketing traps in the process.

Because I believe that empowering authors to follow the best practices elevates the whole industry, today, I’m taking some time to set the record straight.  Indie authors, read on to learn some of the biggest book marketing traps and pitfalls and how to navigate around them for the best success.

Continue reading HERE

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Filed under business of writing, indie publishing, Marketing books, Money!, Myths and Truths, novels, Print on Demand, Self-publishing, Writing

12 book marketing buzzwords you need to know via Sandra Beckwith

I found this really helpful! Thanks for Don Massenzio for passing it along.

Source: 12 book marketing buzzwords you need to know via Sandra Beckwith #h2e

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Amazon’s “Gray” Book Market Explained

Is Amazon's third-party-seller system robbing authors?

Is Amazon’s third-party-seller system robbing authors?

Today’s New York Times reports on the change in Amazon’s book-selling practices that allows third-party sellers to sell as “new” books they’ve acquired from remainder stocks or book reviewers as well as other sources. Authors won’t receive royalties on these sales, just as they would not from sales in used-book stores.

I’m posting this because I saw this issue flair up only briefly in a couple of the blogs I follow, and I thought it might be of interest to more writers.

The comments (at this writing there weren’t very many) challenge some of the assumptions and premises in the article. A recurring theme seemed to be that the publishing industry could do a better job of rewarding authors out front so that they were paid for their work regardless. Another is that as publishers buy into the print-on-demand trend, this form of supposed piracy will diminish.

There’s no discussion in the article of indie publishing. The focus is on hard-cover “new” books that would ordinarily provide royalties to the writers.

What about it? Is this a non-issue for you? Is it an issue only for writers aspiring to be traditionally published? I found myself wanting to comment that this article and Amazon’s policy is an argument for becoming one’s own publisher, in wh

ich case no book leaves “the store” unless the author has been paid for it. What do you think?

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Do you know how to publish an ebook with pictures?

Source: Do you know how to publish an ebook with pictures?

Workspace in InDesignHere’s a post from last fall that I swiped from Jean’s Writing! Now that I’m about to epublish my “Beginner’s Cheat Sheet” on formatting your own Print-on-Demand book using InDesign, I’m going to need all the help I can get on formatting ebooks with graphics! What I like in Jean’s video is the idea that you can force text and image to stay together. Does anyone have any experience adding graphics to Kindle ebooks? Does this look like a good process to you? Any help will be WELCOME!

 

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Filed under Amazon Kindle Direct Publishing, book design, business of writing, ebooks, indie publishing, Print on Demand, Self-publishing, Tech tips, Writing

Need Your Own ISBN? It’s Easy.

Of course, the first question is, do you need your own ISBN?

The long and short of it is—YES, YOU DO.

Here’s a site that provides a quick and dirty explanation of why indie authors should own their own ISBNs instead of letting Amazon or Book Baby or any of the other packagers give you one for “free.” As the site will make clear, there are hidden costs to this perk.

So if you’re convinced, as I was, how do you get an ISBN?

It’s really not hard at all.

In the United States, ISBNs are sold through a company called Bowker. At http://www.bowker.com, you’ll find a link for “Authors.” On this page, you’ll be invited to click on various links promising help with your project, but for now, you’re interested in the link called “ISBN United States.”‘

Bowker

Next, you’ll click on a link to “Get Started: Order ISBN.”

Bowker Order ISBN page

On the next page, you’ll be able to scout the various plans and set up your “MyIdentifiers” account.

Bowker buy ISBN now page

At present, Bowker sells a single ISBN for $125, ten for $295 (they were on sale for $250 the day I wrote this), or 100 for $595. What should you do?

This is another personal choice. Experts online vary in their recommendations, but all seem to agree that most authors will need more than one ISBN. For example, if you buy just one at $125, use it for your ebook in the Kindle Store, then choose to create a POD edition needing its own ISBN, you’ve already spent $250—because each edition of your book requires its own ISBN. Most indie authors publish more than one book. Many publish more than ten books! How many books you expect to write will probably dictate the choice you make.

Note that the page offering you the ISBN options also offers you a chance to purchase a bar code. This code will eventually go on the cover of your POD book, providing the ISBN and the price you set for your book.

You can delay the bar-code purchase until you are actually ready to produce your cover. When you buy your ISBN(s) and create your Bowker MyIdentifiers account, you will find a link allowing you to purchase the appropriate bar code for that ISBN.

Bowker Manage ISBNs page

When you buy a bar code, your MyIdentifiers screen at Bowker will allow you to set the price that will appear on the bar code.

I chose to set this price to zero. Why? Because if you later want to change the price for any reason, you must produce a new cover with a new bar code. Uploading this new cover will cost you $25.

However, if your bar code reads “zero,” you can price the book any way you want, and other sellers can attach their bar codes over yours or charge whatever they want.

You will still set a retail price at Ingram for individual purchasers. Bookstores who might order your books to sell on their shelves get their discounts based on this price. At Ingram, you can edit both the price and discount over time if you like.

Bowker seems set up to accommodate even the most uneducated users. Like all technology, it requires you to follow a set of steps, but in the long run, negotiating these steps will give you the control you want over your work!

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Creating a Universal Amazon Link – One Link Amazon Sites in all Countries

This is really important if you’re trying to run ad campaigns. It worked perfectly for me. Thanks to Don Massenzio for reposting his original advice.

Author Don Massenzio

I posted this tip a while ago and got some positive feedback. If you set up buying links for your books, many of you are probably posting Amazon links for each country that you think your book will likely realize some sales.

There is no need to do this.

I was getting frustrated when I ran a free book promotion weekend and experimented with placing a Facebook ad that reached out to multiple countries. My dilemma with doing this is that I didn’t have a way to post all of the links for the various Amazon sites in other countries on my ad without it looking clumsy.

I searched for a way to create a universal link for my book. A universal link, when clicked by a potential reader, is designed to take them to my book on the appropriate Amazon page for their country.

All they needed to do was…

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