Category Archives: Money!

Common Book Marketing Traps to Avoid…

Some useful advice from marketing expert Penny Sansevieri via Chris the Story Reading Ape. A reminder to me to a) get more proactive about marketing, and b) to get that next book out. I’ll go work on that now!

Chris The Story Reading Ape's Blog

By Penny C. Sansevieri  on Book Works:

There’s a ton of information out there for indie authors. However, there is also a lot of misinformation, too, as well as outright lies about book marketing. And indie authors are left in the cold to sort through the truths, semi-truths, and non-truths for themselves. Which means that you may end up figuring out the best path through trial and error, falling into common book marketing traps in the process.

Because I believe that empowering authors to follow the best practices elevates the whole industry, today, I’m taking some time to set the record straight.  Indie authors, read on to learn some of the biggest book marketing traps and pitfalls and how to navigate around them for the best success.

Continue reading HERE

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Filed under business of writing, indie publishing, Marketing books, Money!, Myths and Truths, novels, Print on Demand, Self-publishing, Writing

Ethics & the Literary Agent: What Rights Do Authors Have?

A must-read! Chris the Story Reading Ape posts guest interviews with agents that shed strong light on what an agent’s life is like and how authors can be better partners.

Chris The Story Reading Ape's Blog

by Sangeeta Mehta  on Jane Friedman Site:

Today’s guest post is a literary agent Q&A by Sangeeta Mehta, a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company.


By definition, literary agents are writers’ representatives. They work for writers, negotiating offers from publishers until their client deems them acceptable. But in today’s complex agent-author relationship, many writers feel that they aren’t in the position to negotiate with their agent, partly because they don’t understand the publishing landscape as well as their agent does, but also because they are wary of coming across as difficult or demanding.

Although it’s becoming more common for writers to change agents several times during the course of their careers, most would prefer to stay with one agent. But are writers really in the position to speak up if they feel that an agent isn’t honoring their obligations…

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Important Advice on Agent Contracts from Victoria Strauss

Beware of literary agents who deal in "handshakes'Lucky enough to attract interest from an agent? Victoria Strauss, on her blog Writer Beware, keeps an eye on our business for us. Check out this short, important read on how NOT to set up your relationship with that friendly agent!

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Small Publishers – A Checklist #wwwblogs #amwriting

What would you add to this thoughtful post from Alison Williams Writing? Have your experiences with small publishers been good or bad? Are indie writers better off self-publishing? What do you think?

Alison Williams Writing

checklist

I recently wrote a bit of a rant about the quality control of some small presses whose books I had read. You can read it here.

If you are thinking of signing with a small publisher, then do bear a few things in mind.

  • Do your homework – start off by Googling the publisher. You might find threads on writing sites that go into a great deal of detail about your chosen publisher. Read them – they can be incredibly enlightening.
  • Ask questions – if your publisher is honest and genuinely wants the best for you, they should accept that you have a right to want to know about them. After all, you are placing your book and all the blood, sweat and tears that went into writing it in their hands.

Ask:

  • Who are they?
  • How long have they been publishing?
  • What exactly is their background and experience?…

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Filed under business of writing, ebooks, Editing, indie publishing, looking for editors, Marketing books, Money!, Myths and Truths, novels, Publishing, publishing contracts, Scams, Self-publishing, small presses, Working with editors, Writing

Amazon’s “Gray” Book Market Explained

Is Amazon's third-party-seller system robbing authors?

Is Amazon’s third-party-seller system robbing authors?

Today’s New York Times reports on the change in Amazon’s book-selling practices that allows third-party sellers to sell as “new” books they’ve acquired from remainder stocks or book reviewers as well as other sources. Authors won’t receive royalties on these sales, just as they would not from sales in used-book stores.

I’m posting this because I saw this issue flair up only briefly in a couple of the blogs I follow, and I thought it might be of interest to more writers.

The comments (at this writing there weren’t very many) challenge some of the assumptions and premises in the article. A recurring theme seemed to be that the publishing industry could do a better job of rewarding authors out front so that they were paid for their work regardless. Another is that as publishers buy into the print-on-demand trend, this form of supposed piracy will diminish.

There’s no discussion in the article of indie publishing. The focus is on hard-cover “new” books that would ordinarily provide royalties to the writers.

What about it? Is this a non-issue for you? Is it an issue only for writers aspiring to be traditionally published? I found myself wanting to comment that this article and Amazon’s policy is an argument for becoming one’s own publisher, in wh

ich case no book leaves “the store” unless the author has been paid for it. What do you think?

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Filed under Amazon pricing policy, business of writing, indie publishing, Marketing books, Money!, novels, Print on Demand, Publishing, publishing contracts, Self-publishing, Writing

Lies told by Small Presses

Some good warnings to take to heart!

I have a couple of things to add. Unless the market has changed drastically, having a good agent and getting an advance is unlikely to guarantee your book visibility or even entry into mainstream bookstores. I was paid $5000 by St. Martin’s in 1983; even though King of the Roses got superb reviews (check them out in the Amazon preview), the book never made it into any of the many stores, local or national, that existed at the time (before Amazon). I was told St. Martin’s would have had to commit to a massive advertising budget before any of the stores would find spine-out space for my book, let alone any kind of display or prominent position. (This despite the fact that my mother wrote many angry letters to bookstores demanding that they put my book on a stand in the doorway!) St. Martin’s did minimal advertising, but did make sure reviewers got copies and paid attention to them, which is a big deal, and something that will be hard for us to do for ourselves.

It’s my understanding (possibly erroneous?) that publishers’ budgets are even tighter today than they were in 1983. So true traditional publishing by one of the major houses doesn’t mean authors don’t still have work to do to get their books out there. But articles like this help us avoid pitfalls that will make our efforts go for naught!

Steven Capps

Like many of my posts, this stems from something I saw in an online writer’s group. Essentially, someone who has been traditionally published from a small press was putting down people who self-publish. Personally, I have my own problems with self-publishing that I discuss in my “Why I’ll Never Self-Publish” post, but that is besides the point. At this point, I’d like to formally begin my rant against small presses.

In my opinion, traditional publishing is best done through an agent and then with a professionally recognized publisher. Small presses, unless they are recongized by writing organizations like Codex or SFWA, often give little more than what someone can do through self-publishing but will suck away 40-60% of the author’s share of royalties and then use self-publishing tools (like Createspace) to produce the book. Small Presses get away with this by telling authors lies in order to get them to sign…

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Filed under business of writing, indie publishing, King of the Roses, Marketing books, Money!, Myths and Truths, novels, Publishing, publishing contracts, Scams, Self-publishing, small presses, V. S. Anderson, Writing

Stop Paying People to Read your Book

Questions answered about self-publishingThis is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.

alfageeek

In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:

  • Awareness (finding out your product exists)
  • Research (figuring out whether they want it)
  • Purchase (woo hoo!)
  • Repurchase (they liked it and want another)

I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.

Let’s skip awareness for a second, and dispense with the rest of the cycle.

If you write a great book and get a…

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