Category Archives: Money!

How to Evaluate Small Publishers—Plus Digital-Only Presses and Hybrids – by Jane Friedman…

Thanks to Chris the Story Reading Ape for making this terrific Jane Friedman article available! I’m closing in on the decision as to whether to self-publish or go the traditional route with a small press, so this article is a godsend!

Chris The Story Reading Ape's Blog

In my annual chart,The Key Book Publishing Paths, there is one column that is most vexing and problematic for writers to navigate: small publishers.

Into this category falls some of the most prestigious publishers you can imagine, that can boast of New York Times bestsellers, and that writers dream of working with.

But it also includes publishers that started up last year out of someone’s home office, run by people who may not know anything more about the publishing industry than you do.

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Filed under business of writing, ebooks, indie publishing, Money!, Myths and Truths, novels, Print on Demand, Publishing, publishing contracts, reversion of rights clauses, small presses, Writing

Is It Worth Your Time to Pitch Your Book?

Book in dramatic sunset landscapeOver at Indies Unlimited not too long ago, I ran across this comment from multi-award-winning author @MJBowersock:

[A]nyone who has not already been published, who is not a name that people recognize and that will draw sales, will not win a publishing contract with a traditional publisher. It’s like winning the lottery. It could happen, but the chances are, it won’t.

That’s not quite the kiss of death to our dreams of one day breaking into the publishing big time (the big houses call themselves “legacy” publishers now, Bowersock says). But it’s close.

Books as stairs to publishing success

So my question is, what about all those conferences that bring in rafts of agents and editors who claim to be starving for new talent (like you and me)? Are they scamming us? Do they consider a day at a conference listening to pitches some sort of paid vacation?

If Bowersock is right, I guess so. And our chances of coming away from a conference with real hopes for a contract are nil. Conferences aren’t cheap. Pitching is scary. Why go through such an ordeal?

Here’s one answer: because there are benefits from pitching to actual editors and agents that you can’t get any other way.

I’m not suggesting that any writer invest thousands of dollars in conferences. But I am arguing that a judicious choice of conference at the right moment in your process can be worth at least as much as what you’re paying for that cover or that expert to format your text—

—Because pitching gives you several kinds of feedback you won’t get from any other source.

Publishing success is like a sunny day

You know what you get from query letters: “Sorry, we’re not the right agency for this book.”

What about your writing group? I consider writing groups essential. But the members of your writing group read as friends and colleagues. They don’t read as business people, charged with making money out of your book.

And therein lies all the difference. They hope to make money off of you!

I’m not plugging for any conference, but I’ve been to quite a few, and I’m sharing my experience. I’ve learned things from pitch sessions that no one else ever told me. I’ll do it again.

If you do decide to pitch, be sure to make your investment count:

  • Be ready. Don’t rush to a pitch session with an unspellchecked draft while you’re still trying to figure out whether your main character’s hair is black or red. Exhaust your writing groups and beta readers first.
  • Review the faculty to make sure you can pitch to people who work with your genre. Make sure they work for good agencies and aren’t just somebody’s Facebook friend.
  • Get one-on-one critiques as well as pitches. If at all possible, pay extra to have the right person at the conference read a query letter or a first page and meet with you so you can ask follow-up questions. Pay for “pitch practice” if you possibly can.

Your words fall into your book!

Here are the kinds of questions you can get answered even if there’s scant hope of a contract. They’re the questions you would pay an editor to answer, and Lord knows good editors aren’t cheap.

Do I know what my book is about?

You can muse all day with your writers’ group about your story question, your main character’s goals, why she can’t achieve them, how her journey ends, and so on.

In a pitch session, you have five minutes to lay it out. Five minutes with a steely eyed editor daring you to make him buy it. Get tongue-tied with that agent smiling ever-so-sweetly at you?

Then you haven’t figured it out.

Seeing that stare glaze over or that smile turn to a frown tells you that it’s time to take a good look at your structure so next time you’ll know what your book is about.

What’s derailing my book?

When was the last time you got a response from a query that said, “Sorry, here’s why we don’t want your book.” [Interject sound of strangled laughter from author]

In contrast, you’re three minutes into your pitch, and Steely Eyes says, “I don’t understand why anyone would do that.” Sweet Smile says, “That sounds like a really unpleasant character.” They both say, “I’m lost.” (Often followed by a specific hint as to where and how the road signs got turned around.)

Yeah, I know, if they’d just read the darn book, they’d get it. But the fact is, you’ve just recited part of the back cover blurb that will make readers buy the darn book, and now you know a few things that can turn readers off.

And you have specific issues beyond just-not-good-enough to consider before your next submission: motivation, characterization, style.

Is my idea the high-concept, totally original, million-dollar gem I think it is?

Agents and editors see hundreds of ideas in your genre. You may well be asked, “How is this different from all the other books I’ve seen recently about crazed werewolves in New Jersey?” That five minutes will tell you whether you know the answer to that.

How does my work stack up with someone who is not my friend?

Really, it all comes down to this one: An agent or editor at a conference does not need to make you feel good.

They don’t need you to be in the mood to give them friendly, constructive advice at the next writing group meeting. They don’t need to keep you happy so you’ll hire them again the next time you need an editor.

They’ll give you your five minutes, but after that, they’ve got twenty other people lined up, one of whom might have THE BOOK they came to the conference to acquire.

So the instant they know your pitch isn’t clicking, they won’t string you along.

Pitching at a conference isn’t the way to learn how to make your structure work or how to make your concept a stand-out. But it’s one sure method of finding out fast how close you are to those goals. The day the frown is accompanied by a business card and a willingness to take a look, you’ll know you’ve finally managed to answer the questions that will sell your book.

Book publishing success

Do you have advice for making the most of pitch sessions? Share!

 

 

 

 

 

 

 

 

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Filed under business of writing, Editing, Finding agents, indie publishing, Learning to write, looking for editors, Money!, Myths and Truths, novels, Publishing, Self-publishing, Writers' conferences, Writers' groups, Writing, Writing and Learning

Copyright: What’s the Big Deal?— By Julie Barlow

Though it’s about Canada, Barlow touches on an issue that affects us all. She writes, “When I Google my own work, I discover so many sites offering free (i.e., illegal) PDFs of my books that I can’t keep track of them anymore. And neither can my publisher.” I basically gave up trying to address this problem. Maybe it’s up to readers not to buy from these sites? As Barlow writes, we all fall prey to the idea that if it’s available online, it ought to be free. American copyright law doesn’t address this problem, either, and, as is often the case, the Canadian example can be instructive.

So how to spread the word among readers? What do you think?

QWF Writes

The Federal government is in the process of revising the Copyright Act. If you don’t think that matters to writers, think again.

I’m always surprised to see blank stares on writers’ faces when I launch into a speech about copyright. Some of them aren’t clear why copyright really matters. Others aren’t sure what copyright even is. Fair enough—it’s not the sexiest topic in the writing world. But even if you don’t notice it, it’s fundamental to our business.

Here’s why. I am a non-fiction author of six books and a magazine writer. To earn my living I sell the right to use my work, either to publishers who pay me advances and royalties or to magazines who pay me fees to publish my articles. For most of my twenty-five-year career, this revenue has constituted most of my income.

Simply put, copyright law is what makes it possible for me to…

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Common Book Marketing Traps to Avoid…

Some useful advice from marketing expert Penny Sansevieri via Chris the Story Reading Ape. A reminder to me to a) get more proactive about marketing, and b) to get that next book out. I’ll go work on that now!

Chris The Story Reading Ape's Blog

By Penny C. Sansevieri  on Book Works:

There’s a ton of information out there for indie authors. However, there is also a lot of misinformation, too, as well as outright lies about book marketing. And indie authors are left in the cold to sort through the truths, semi-truths, and non-truths for themselves. Which means that you may end up figuring out the best path through trial and error, falling into common book marketing traps in the process.

Because I believe that empowering authors to follow the best practices elevates the whole industry, today, I’m taking some time to set the record straight.  Indie authors, read on to learn some of the biggest book marketing traps and pitfalls and how to navigate around them for the best success.

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Ethics & the Literary Agent: What Rights Do Authors Have?

A must-read! Chris the Story Reading Ape posts guest interviews with agents that shed strong light on what an agent’s life is like and how authors can be better partners.

Chris The Story Reading Ape's Blog

by Sangeeta Mehta  on Jane Friedman Site:

Today’s guest post is a literary agent Q&A by Sangeeta Mehta, a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company.


By definition, literary agents are writers’ representatives. They work for writers, negotiating offers from publishers until their client deems them acceptable. But in today’s complex agent-author relationship, many writers feel that they aren’t in the position to negotiate with their agent, partly because they don’t understand the publishing landscape as well as their agent does, but also because they are wary of coming across as difficult or demanding.

Although it’s becoming more common for writers to change agents several times during the course of their careers, most would prefer to stay with one agent. But are writers really in the position to speak up if they feel that an agent isn’t honoring their obligations…

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Important Advice on Agent Contracts from Victoria Strauss

Beware of literary agents who deal in "handshakes'Lucky enough to attract interest from an agent? Victoria Strauss, on her blog Writer Beware, keeps an eye on our business for us. Check out this short, important read on how NOT to set up your relationship with that friendly agent!

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Small Publishers – A Checklist #wwwblogs #amwriting

What would you add to this thoughtful post from Alison Williams Writing? Have your experiences with small publishers been good or bad? Are indie writers better off self-publishing? What do you think?

Alison Williams Writing

checklist

I recently wrote a bit of a rant about the quality control of some small presses whose books I had read. You can read it here.

If you are thinking of signing with a small publisher, then do bear a few things in mind.

  • Do your homework – start off by Googling the publisher. You might find threads on writing sites that go into a great deal of detail about your chosen publisher. Read them – they can be incredibly enlightening.
  • Ask questions – if your publisher is honest and genuinely wants the best for you, they should accept that you have a right to want to know about them. After all, you are placing your book and all the blood, sweat and tears that went into writing it in their hands.

Ask:

  • Who are they?
  • How long have they been publishing?
  • What exactly is their background and experience?…

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