Category Archives: Money!

Lies told by Small Presses

Some good warnings to take to heart!

I have a couple of things to add. Unless the market has changed drastically, having a good agent and getting an advance is unlikely to guarantee your book visibility or even entry into mainstream bookstores. I was paid $5000 by St. Martin’s in 1983; even though King of the Roses got superb reviews (check them out in the Amazon preview), the book never made it into any of the many stores, local or national, that existed at the time (before Amazon). I was told St. Martin’s would have had to commit to a massive advertising budget before any of the stores would find spine-out space for my book, let alone any kind of display or prominent position. (This despite the fact that my mother wrote many angry letters to bookstores demanding that they put my book on a stand in the doorway!) St. Martin’s did minimal advertising, but did make sure reviewers got copies and paid attention to them, which is a big deal, and something that will be hard for us to do for ourselves.

It’s my understanding (possibly erroneous?) that publishers’ budgets are even tighter today than they were in 1983. So true traditional publishing by one of the major houses doesn’t mean authors don’t still have work to do to get their books out there. But articles like this help us avoid pitfalls that will make our efforts go for naught!

Steven Capps

Like many of my posts, this stems from something I saw in an online writer’s group. Essentially, someone who has been traditionally published from a small press was putting down people who self-publish. Personally, I have my own problems with self-publishing that I discuss in my “Why I’ll Never Self-Publish” post, but that is besides the point. At this point, I’d like to formally begin my rant against small presses.

In my opinion, traditional publishing is best done through an agent and then with a professionally recognized publisher. Small presses, unless they are recongized by writing organizations like Codex or SFWA, often give little more than what someone can do through self-publishing but will suck away 40-60% of the author’s share of royalties and then use self-publishing tools (like Createspace) to produce the book. Small Presses get away with this by telling authors lies in order to get them to sign…

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Filed under business of writing, indie publishing, King of the Roses, Marketing books, Money!, Myths and Truths, novels, Publishing, publishing contracts, Scams, Self-publishing, small presses, V. S. Anderson, Writing

Stop Paying People to Read your Book

Questions answered about self-publishingThis is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.

alfageeek

In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:

  • Awareness (finding out your product exists)
  • Research (figuring out whether they want it)
  • Purchase (woo hoo!)
  • Repurchase (they liked it and want another)

I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.

Let’s skip awareness for a second, and dispense with the rest of the cycle.

If you write a great book and get a…

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Filed under business of writing, ebooks, indie publishing, Marketing books, Money!, Myths and Truths, novels, Publishing, Self-publishing, Writing

Writing a Press Release!

Typing up your press release for your book!These clear instructions and multiple templates and examples for how to write a press release for your book are exactly what I’ve been looking for. Now to get busy and DO IT! Share your experiences writing and sending out releases for your books!

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Some Helpful Advice on Copyright, ISBNs, and More

Books leading to a door in a brick wallJoel Friedlander is always a wonderful resource. Today’s “Mailbag” covers some important questions about copyright and ISBNs, as well as some questions about vendors and formatting decisions. Check it out!

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Filed under Amazon Kindle Direct Publishing, business of writing, Copyright, ebooks, indie publishing, Money!, novels, Print on Demand, Publishing, Self-publishing, Writing

Five Things Writers Need to Know About Facebook

This article answers some questions I’ve had recently about my rather desultory use of my Facebook resources. Please let me know if you’ve had a different experience, or if you agree!

MDellert-dot-Com

“If you try to use Facebook for something it’s not designed to do, you’re just going to get frustrated over the lack of results.” — Tim Grahl, author of Your First 1000 Copies

Recently, I was posting my latest giveaway opportunity to a variety of promotional groups on Facebook. A fellow author and Facebook friend noticed and messaged me soon after: “You’re posting a lot on Facebook recently. How’s that working out for you?”

What he was really asking me: “How does one successfully use Facebook for author marketing?”

Tim Grahl recently addressed this question on his blog (Facebook and Author Marketing, September 17, 2016), and my own experience in growing my social media platform confirms many of the assertions that he makes in his article. To understand how to use Facebook for author marketing requires an understanding of what Facebook was designed to do.

Facebook is a Peer-to-Peer Network

Exclusivity

Firstly…

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Free Book Promotions? What Do You Think?

Book open to the starsHere are some evaluations of book promotion services from The Book Designer (a great site for all things indie). The question is whether sites like these are better than membership in KDP Select.

Share with us your own views! Have you tried any of these services? Do you have others to recommend?

 

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Author Beware … Publishing Predators Are Breeding…

Thanks, Chris, for another important article. Here is my comment on this article at The Book Shepherd:
I’m amazed that so many people will pay these sums to be published when CreateSpace will do it for free. All you need is a Word file and a cover. Sorry, my CreateSpace book looks just fine. I suppose there are genius cover designers out there who could have done a better cover than DigitalDonna.com did for me, but I’d be surprised to discover them at a reasonable cost.

I went with Ingram first; again, nothing wrong with the 22 books I purchased at cost ($168). At Ingram, you will pay $49 for publication, and you must, indeed should, buy your own ISBN, since if you choose CreateSpace first, they will own the ISBN. Three hundred dollars for 10 ISBNs you can use for your entire series is a lot less than the numbers being discussed in these comments.

I formatted my own interior, which cost me $20 a month for my subscription to Adobe InDesign. On my blog [this blog!], I’m doing a series on how I conquered InDesign.

Believe me, it’s not that hard.

I hope writers will use the funds they are paying for these services to find good professional editors and cover designers. And I second Judith’s point that being traditionally published does NOT mean that you will get stellar marketing. In the end, you will do that for yourself. Why not do it all?

(And I second a comment that recommended Smashwords. Not only will Mark Coker walk you through the ebook-creation process, he will publish your ebook absolutely free!)

What about you? Do you have any tales to tell about your publishing adventures? Help us all “beware.”

Chris The Story Reading Ape's Blog

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Article extract from Judith Briles on The Book Shepherd site:

Oh, what a tangled web they weave … publishing predators are breeding with the surge of authors now by-passing traditional publishing. Over half of books published today are by the self and indie publishers. Traditional publishers are taking notice and are now gearing up to offer their own “self-publishing” opportunities. Some, like Simon & Schuster, Hay House and Penguin, have had a “vanity press” relationship for years in place via Author Solutions (ASI). Expect to see all of this push into a higher gear–after all … there is money in wannabe author’s pockets.

It’s a never-ending story … the emails, phone calls, postings within the Author U Group on LinkedIn and my personal group on Facebook: Publishing with The Book Shepherd (join it) … and I’ve worked with several private clients and fielded numerous phone calls/emails from authors who have…

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