Category Archives: Marketing books

How to Tweet Like a Pro [Lab]

I’m working on developing these practices. Let me know if you have other tips!

Steve Boseley

Tweet like a proTwitter is one tool in an author’s bag that can, if used effectively, be utilised to assist in the building of your author platform, which you hope ultimately will result in book sales, plus it’s a great way to make a connection with influencers or to speak to your readers. But a question that was raised in my mind, was:

How do I compose an effective Tweet?

I recently wrote a guest post for Nicholas Rossis’ blog titled What is the best time to Tweet. Choosing the right time to Tweet is definitely an element of what goes into an effective Tweet. Check out that post (when you’ve finished this one!) for guidance.

But for a Tweet to be effective, it involves a lot more than just publishing at the right time, so read on for the anatomy of an effective Tweet.

Content

According to Twitter, there are…

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Lies told by Small Presses

Some good warnings to take to heart!

I have a couple of things to add. Unless the market has changed drastically, having a good agent and getting an advance is unlikely to guarantee your book visibility or even entry into mainstream bookstores. I was paid $5000 by St. Martin’s in 1983; even though King of the Roses got superb reviews (check them out in the Amazon preview), the book never made it into any of the many stores, local or national, that existed at the time (before Amazon). I was told St. Martin’s would have had to commit to a massive advertising budget before any of the stores would find spine-out space for my book, let alone any kind of display or prominent position. (This despite the fact that my mother wrote many angry letters to bookstores demanding that they put my book on a stand in the doorway!) St. Martin’s did minimal advertising, but did make sure reviewers got copies and paid attention to them, which is a big deal, and something that will be hard for us to do for ourselves.

It’s my understanding (possibly erroneous?) that publishers’ budgets are even tighter today than they were in 1983. So true traditional publishing by one of the major houses doesn’t mean authors don’t still have work to do to get their books out there. But articles like this help us avoid pitfalls that will make our efforts go for naught!

Steven Capps

Like many of my posts, this stems from something I saw in an online writer’s group. Essentially, someone who has been traditionally published from a small press was putting down people who self-publish. Personally, I have my own problems with self-publishing that I discuss in my “Why I’ll Never Self-Publish” post, but that is besides the point. At this point, I’d like to formally begin my rant against small presses.

In my opinion, traditional publishing is best done through an agent and then with a professionally recognized publisher. Small presses, unless they are recongized by writing organizations like Codex or SFWA, often give little more than what someone can do through self-publishing but will suck away 40-60% of the author’s share of royalties and then use self-publishing tools (like Createspace) to produce the book. Small Presses get away with this by telling authors lies in order to get them to sign…

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Filed under business of writing, indie publishing, King of the Roses, Marketing books, Money!, Myths and Truths, novels, Publishing, publishing contracts, Scams, Self-publishing, small presses, V. S. Anderson, Writing

Creating a Universal Amazon Link – One Link Amazon Sites in all Countries

This is really important if you’re trying to run ad campaigns. It worked perfectly for me. Thanks to Don Massenzio for reposting his original advice.

Author Don Massenzio

I posted this tip a while ago and got some positive feedback. If you set up buying links for your books, many of you are probably posting Amazon links for each country that you think your book will likely realize some sales.

There is no need to do this.

I was getting frustrated when I ran a free book promotion weekend and experimented with placing a Facebook ad that reached out to multiple countries. My dilemma with doing this is that I didn’t have a way to post all of the links for the various Amazon sites in other countries on my ad without it looking clumsy.

I searched for a way to create a universal link for my book. A universal link, when clicked by a potential reader, is designed to take them to my book on the appropriate Amazon page for their country.

All they needed to do was…

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Amazon Book Review Myths? Did You Hear These?

Some useful information about those pesky Amazon Review rulesStack of many books from Build Book Buzz. Share your own methods for getting reviews.

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Filed under Amazon Kindle Direct Publishing, business of writing, ebooks, indie publishing, Marketing books, Myths and Truths, novels, Print on Demand, Reviews, Self-publishing, Writing

A Fun Post on Rejection (No Kidding)

rejection made funny!Here’s another good one from over at Writer Unboxed: Louie Cronin, Cronin the Barbarian of Car Talk fame, explains why she became an expert in rejecting submissions—and what her experience means for writers. If you are a Car Talk fan, you’ll get an extra kick out of this! Have  you ever thought of rejection this way?

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Filed under business of writing, Finding agents, looking for editors, Marketing books, Myths and Truths, novels, Publishing, Writing

Stop Paying People to Read your Book

Questions answered about self-publishingThis is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.

alfageeek

In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:

  • Awareness (finding out your product exists)
  • Research (figuring out whether they want it)
  • Purchase (woo hoo!)
  • Repurchase (they liked it and want another)

I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.

Let’s skip awareness for a second, and dispense with the rest of the cycle.

If you write a great book and get a…

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How to Be Found on Google Today, 17 Powerful Tools

All you ever wanted to know about how to use Google resources! Thanks, Chris, for reblogging.

Have you used any of these? Which ones should we focus on?

Chris The Story Reading Ape's Blog

google-graphic1

This post offers a description of 19 Google tools and explains how they will help website creators get their sites found on search engines.

Source: How to Be Found on Google Today, 17 Powerful Tools

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