Category Archives: Marketing books

Small Publishers – A Checklist #wwwblogs #amwriting

What would you add to this thoughtful post from Alison Williams Writing? Have your experiences with small publishers been good or bad? Are indie writers better off self-publishing? What do you think?

Alison Williams Writing

checklist

I recently wrote a bit of a rant about the quality control of some small presses whose books I had read. You can read it here.

If you are thinking of signing with a small publisher, then do bear a few things in mind.

  • Do your homework – start off by Googling the publisher. You might find threads on writing sites that go into a great deal of detail about your chosen publisher. Read them – they can be incredibly enlightening.
  • Ask questions – if your publisher is honest and genuinely wants the best for you, they should accept that you have a right to want to know about them. After all, you are placing your book and all the blood, sweat and tears that went into writing it in their hands.

Ask:

  • Who are they?
  • How long have they been publishing?
  • What exactly is their background and experience?…

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Filed under business of writing, ebooks, Editing, indie publishing, looking for editors, Marketing books, Money!, Myths and Truths, novels, Publishing, publishing contracts, Scams, Self-publishing, small presses, Working with editors, Writing

12 book marketing buzzwords you need to know via Sandra Beckwith

I found this really helpful! Thanks for Don Massenzio for passing it along.

Source: 12 book marketing buzzwords you need to know via Sandra Beckwith #h2e

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Amazon’s “Gray” Book Market Explained

Is Amazon's third-party-seller system robbing authors?

Is Amazon’s third-party-seller system robbing authors?

Today’s New York Times reports on the change in Amazon’s book-selling practices that allows third-party sellers to sell as “new” books they’ve acquired from remainder stocks or book reviewers as well as other sources. Authors won’t receive royalties on these sales, just as they would not from sales in used-book stores.

I’m posting this because I saw this issue flair up only briefly in a couple of the blogs I follow, and I thought it might be of interest to more writers.

The comments (at this writing there weren’t very many) challenge some of the assumptions and premises in the article. A recurring theme seemed to be that the publishing industry could do a better job of rewarding authors out front so that they were paid for their work regardless. Another is that as publishers buy into the print-on-demand trend, this form of supposed piracy will diminish.

There’s no discussion in the article of indie publishing. The focus is on hard-cover “new” books that would ordinarily provide royalties to the writers.

What about it? Is this a non-issue for you? Is it an issue only for writers aspiring to be traditionally published? I found myself wanting to comment that this article and Amazon’s policy is an argument for becoming one’s own publisher, in wh

ich case no book leaves “the store” unless the author has been paid for it. What do you think?

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How to Tweet Like a Pro [Lab]

I’m working on developing these practices. Let me know if you have other tips!

Steve Boseley

Tweet like a proTwitter is one tool in an author’s bag that can, if used effectively, be utilised to assist in the building of your author platform, which you hope ultimately will result in book sales, plus it’s a great way to make a connection with influencers or to speak to your readers. But a question that was raised in my mind, was:

How do I compose an effective Tweet?

I recently wrote a guest post for Nicholas Rossis’ blog titled What is the best time to Tweet. Choosing the right time to Tweet is definitely an element of what goes into an effective Tweet. Check out that post (when you’ve finished this one!) for guidance.

But for a Tweet to be effective, it involves a lot more than just publishing at the right time, so read on for the anatomy of an effective Tweet.

Content

According to Twitter, there are…

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Lies told by Small Presses

Some good warnings to take to heart!

I have a couple of things to add. Unless the market has changed drastically, having a good agent and getting an advance is unlikely to guarantee your book visibility or even entry into mainstream bookstores. I was paid $5000 by St. Martin’s in 1983; even though King of the Roses got superb reviews (check them out in the Amazon preview), the book never made it into any of the many stores, local or national, that existed at the time (before Amazon). I was told St. Martin’s would have had to commit to a massive advertising budget before any of the stores would find spine-out space for my book, let alone any kind of display or prominent position. (This despite the fact that my mother wrote many angry letters to bookstores demanding that they put my book on a stand in the doorway!) St. Martin’s did minimal advertising, but did make sure reviewers got copies and paid attention to them, which is a big deal, and something that will be hard for us to do for ourselves.

It’s my understanding (possibly erroneous?) that publishers’ budgets are even tighter today than they were in 1983. So true traditional publishing by one of the major houses doesn’t mean authors don’t still have work to do to get their books out there. But articles like this help us avoid pitfalls that will make our efforts go for naught!

Steven Capps

Like many of my posts, this stems from something I saw in an online writer’s group. Essentially, someone who has been traditionally published from a small press was putting down people who self-publish. Personally, I have my own problems with self-publishing that I discuss in my “Why I’ll Never Self-Publish” post, but that is besides the point. At this point, I’d like to formally begin my rant against small presses.

In my opinion, traditional publishing is best done through an agent and then with a professionally recognized publisher. Small presses, unless they are recongized by writing organizations like Codex or SFWA, often give little more than what someone can do through self-publishing but will suck away 40-60% of the author’s share of royalties and then use self-publishing tools (like Createspace) to produce the book. Small Presses get away with this by telling authors lies in order to get them to sign…

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Creating a Universal Amazon Link – One Link Amazon Sites in all Countries

This is really important if you’re trying to run ad campaigns. It worked perfectly for me. Thanks to Don Massenzio for reposting his original advice.

Author Don Massenzio

I posted this tip a while ago and got some positive feedback. If you set up buying links for your books, many of you are probably posting Amazon links for each country that you think your book will likely realize some sales.

There is no need to do this.

I was getting frustrated when I ran a free book promotion weekend and experimented with placing a Facebook ad that reached out to multiple countries. My dilemma with doing this is that I didn’t have a way to post all of the links for the various Amazon sites in other countries on my ad without it looking clumsy.

I searched for a way to create a universal link for my book. A universal link, when clicked by a potential reader, is designed to take them to my book on the appropriate Amazon page for their country.

All they needed to do was…

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Amazon Book Review Myths? Did You Hear These?

Some useful information about those pesky Amazon Review rulesStack of many books from Build Book Buzz. Share your own methods for getting reviews.

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