Category Archives: business of writing

Need Your Own ISBN? It’s Easy.

Of course, the first question is, do you need your own ISBN?

The long and short of it is—YES, YOU DO.

Here’s a site that provides a quick and dirty explanation of why indie authors should own their own ISBNs instead of letting Amazon or Book Baby or any of the other packagers give you one for “free.” As the site will make clear, there are hidden costs to this perk.

So if you’re convinced, as I was, how do you get an ISBN?

It’s really not hard at all.

In the United States, ISBNs are sold through a company called Bowker. At http://www.bowker.com, you’ll find a link for “Authors.” On this page, you’ll be invited to click on various links promising help with your project, but for now, you’re interested in the link called “ISBN United States.”‘

Bowker

Next, you’ll click on a link to “Get Started: Order ISBN.”

Bowker Order ISBN page

On the next page, you’ll be able to scout the various plans and set up your “MyIdentifiers” account.

Bowker buy ISBN now page

At present, Bowker sells a single ISBN for $125, ten for $295 (they were on sale for $250 the day I wrote this), or 100 for $595. What should you do?

This is another personal choice. Experts online vary in their recommendations, but all seem to agree that most authors will need more than one ISBN. For example, if you buy just one at $125, use it for your ebook in the Kindle Store, then choose to create a POD edition needing its own ISBN, you’ve already spent $250—because each edition of your book requires its own ISBN. Most indie authors publish more than one book. Many publish more than ten books! How many books you expect to write will probably dictate the choice you make.

Note that the page offering you the ISBN options also offers you a chance to purchase a bar code. This code will eventually go on the cover of your POD book, providing the ISBN and the price you set for your book.

You can delay the bar-code purchase until you are actually ready to produce your cover. When you buy your ISBN(s) and create your Bowker MyIdentifiers account, you will find a link allowing you to purchase the appropriate bar code for that ISBN.

Bowker Manage ISBNs page

When you buy a bar code, your MyIdentifiers screen at Bowker will allow you to set the price that will appear on the bar code.

I chose to set this price to zero. Why? Because if you later want to change the price for any reason, you must produce a new cover with a new bar code. Uploading this new cover will cost you $25.

However, if your bar code reads “zero,” you can price the book any way you want, and other sellers can attach their bar codes over yours or charge whatever they want.

You will still set a retail price at Ingram for individual purchasers. Bookstores who might order your books to sell on their shelves get their discounts based on this price. At Ingram, you can edit both the price and discount over time if you like.

Bowker seems set up to accommodate even the most uneducated users. Like all technology, it requires you to follow a set of steps, but in the long run, negotiating these steps will give you the control you want over your work!

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Filed under business of writing, indie publishing, novels, Print on Demand, Publishing, Self-publishing, Writing

Lies told by Small Presses

Some good warnings to take to heart!

I have a couple of things to add. Unless the market has changed drastically, having a good agent and getting an advance is unlikely to guarantee your book visibility or even entry into mainstream bookstores. I was paid $5000 by St. Martin’s in 1983; even though King of the Roses got superb reviews (check them out in the Amazon preview), the book never made it into any of the many stores, local or national, that existed at the time (before Amazon). I was told St. Martin’s would have had to commit to a massive advertising budget before any of the stores would find spine-out space for my book, let alone any kind of display or prominent position. (This despite the fact that my mother wrote many angry letters to bookstores demanding that they put my book on a stand in the doorway!) St. Martin’s did minimal advertising, but did make sure reviewers got copies and paid attention to them, which is a big deal, and something that will be hard for us to do for ourselves.

It’s my understanding (possibly erroneous?) that publishers’ budgets are even tighter today than they were in 1983. So true traditional publishing by one of the major houses doesn’t mean authors don’t still have work to do to get their books out there. But articles like this help us avoid pitfalls that will make our efforts go for naught!

Steven Capps

Like many of my posts, this stems from something I saw in an online writer’s group. Essentially, someone who has been traditionally published from a small press was putting down people who self-publish. Personally, I have my own problems with self-publishing that I discuss in my “Why I’ll Never Self-Publish” post, but that is besides the point. At this point, I’d like to formally begin my rant against small presses.

In my opinion, traditional publishing is best done through an agent and then with a professionally recognized publisher. Small presses, unless they are recongized by writing organizations like Codex or SFWA, often give little more than what someone can do through self-publishing but will suck away 40-60% of the author’s share of royalties and then use self-publishing tools (like Createspace) to produce the book. Small Presses get away with this by telling authors lies in order to get them to sign…

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Filed under business of writing, indie publishing, King of the Roses, Marketing books, Money!, Myths and Truths, novels, Publishing, publishing contracts, Scams, Self-publishing, small presses, V. S. Anderson, Writing

Posts in My InDesign Beginner’s Cheat Sheet!

indd pages panel w text

Complete with Screen Shots!

Here are the current posts in my InDesign Beginner’s Cheat Sheet that will help you format your own print-on-demand interior for IngramSpark. Soon to come: ISBNs and creating your PDF.

Formatting for IngramSpark in InDesign: You’re Almost Already There!

InDesign for Book Formatting: Cheat Sheet I

InDesign Cheat Sheet 2: How to Get Started

InDesign Master Pages: No Big Deal!

InDesign Cheat Sheet! Add Some Text!

Finally! Formatting Text in InDesign, Part I

InDesign Obstacle: When Smart Text Reflow Doesn’t Work

InDesign Beginner’s Cheat Sheet: Finally Formatting Part II

Finishing Up, Part I

Finishing Up: Part !!

Finishing Up: Part III

 

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Filed under book design, business of writing, indie publishing, novels, Print on Demand, Publishing, Self-publishing, Tech tips, Writing

Creating a Universal Amazon Link – One Link Amazon Sites in all Countries

This is really important if you’re trying to run ad campaigns. It worked perfectly for me. Thanks to Don Massenzio for reposting his original advice.

Don Massenzio's Blog

I posted this tip a while ago and got some positive feedback. If you set up buying links for your books, many of you are probably posting Amazon links for each country that you think your book will likely realize some sales.

There is no need to do this.

I was getting frustrated when I ran a free book promotion weekend and experimented with placing a Facebook ad that reached out to multiple countries. My dilemma with doing this is that I didn’t have a way to post all of the links for the various Amazon sites in other countries on my ad without it looking clumsy.

I searched for a way to create a universal link for my book. A universal link, when clicked by a potential reader, is designed to take them to my book on the appropriate Amazon page for their country.

All they needed to do was…

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Filed under business of writing, ebooks, indie publishing, Marketing books, novels, Print on Demand, Self-publishing, Tech tips, Writing

Amazon Book Review Myths? Did You Hear These?

Some useful information about those pesky Amazon Review rulesStack of many books from Build Book Buzz. Share your own methods for getting reviews.

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Filed under Amazon Kindle Direct Publishing, business of writing, ebooks, indie publishing, Marketing books, Myths and Truths, novels, Print on Demand, Reviews, Self-publishing, Writing

8 Tips For Formatting Your Book

These tips from Don Massenzio may help you make formatting decisions. I particularly like the idea of using 1.5 line spacing instead of single spacing in print books. Maybe I’ll try that next time!

pile of letters for writing

Check out my Beginner’s Cheat Sheet for formatting your hard copy book in InDesign!

Don Massenzio's Blog

This blog post is designed to help fellow independently published authors improve the quality of their work, but most of the tips here apply to the formatting of any book. I’m speaking of the formatting of books for the consumption of readers, not formatting your manuscript to send off to an agent or publisher.  There are a whole other set of rules for that exercise.

I’ve put together a list of ten tips that you should consider when putting your book together. They are not in order of priority, but together, they can make your book stand out from the millions of others available through your favorite sales channel.

1. Put Some Thought Into Your Cover

I have to admit, this was something I didn’t waste a lot of time on when I published my first book, Frankly Speaking. I just went ahead and used the Kindle cover creator and cranked…

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February 20, 2017 · 4:43 pm

A Fun Post on Rejection (No Kidding)

rejection made funny!Here’s another good one from over at Writer Unboxed: Louie Cronin, Cronin the Barbarian of Car Talk fame, explains why she became an expert in rejecting submissions—and what her experience means for writers. If you are a Car Talk fan, you’ll get an extra kick out of this! Have  you ever thought of rejection this way?

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Filed under business of writing, Finding agents, looking for editors, Marketing books, Myths and Truths, novels, Publishing, Writing