Found thiis today on Jean Cogdell’s blog, jeanswriting.com. It’s a guest post on Jane Friedman’s site, so you can be sure it’s good. It addresses something that’s been plaguing me since I republished my horse-racing mysteries: how any book can stand out in a daily barrage of dozens of titles spammed (it feels like) at random. Targeting markets has made more sense to me from the start, and this article provides some specific steps to get that done. Let me know if you have any additional ideas!